Best Practices

4 Things To Consider When Creating Your New Website

They say your business website is like your virtual handshake – the first impression you will make on a potential client. With this in mind, it is vital that your website is seamless, easy to maneuver, and on brand. Whether you are building your website yourself, or you’ve reached out to an agency for support, there are some major aspects you want to make sure you cover. Read along as we break down our top four tips to keep in mind when creating or revamping your website. 

1. Brand Consistency

When you begin to create your website, it is very easy to get carried away with different fonts, colors, and imagery. But just because you found a template that’s super artsy doesn’t mean it’s the right one for you. If you are starting fresh, or if you are rebranding, remember that every visual aspect aids in telling your brand’s story, so it’s best to make sure it all aligns with who you are. A website with tons of random fonts, colors and imagery makes for a poor user experience. Keep things simple, clean, and consistent. If you want to go the extra mile, create a media kit with all of your fonts, colors, and imagery listed in a clear and concise manner to make sure all of your content stays within brand guidelines. This kit can also apply to aspects beyond your website, such as social media, business cards, emails, and more. 

2. Make Good Use of Visuals and Text

You’re building your website, and you happen to have a surplus of readymade content. Having tons of content to pull from can be very beneficial, but it’s vital that you organize this content in a strategic and seamless manner. You want to offer resources to your users without overloading them. It’s best to break up your webpage content so that scrolling is easier both on desktop and mobile devices. Most users will be drawn to visuals, so it’s important to have a health mix of copy, imagery, videos, and white space. 

3. Keep Mobile Devices In Mind

In a study done by, it was discovered that in the third quarter of 2020, mobile devices (excluding tablets) generated 50.81 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. With this in mind, it is vital that your website looks just as sleek on a mobile device as it would on a desktop. Some things to consider with your mobile website design are scroll depth, image rendering, and page speed. Once you’ve perfected your site for both desktop and mobile, make sure to check it on multiple devices. Be sure to check every page, submit forms, and look out for any one-offs that might need revisions. 

4. Use Clarity In Your Call To Actions

You can have the prettiest website in the world, but if it lacks clarity, users will become easily frustrated. It is vital to lay out clear steps for your users to take in order to navigate your content. Once you have given them all the information, you need to tell them where to go next. Whether your users are directed to a form, phone number, or newsletter signup, you want that CTA to be clear as day. 

Designing or rebranding your company’s website can be extremely daunting. With so many factors to consider, it’s necessary to have a clear plan in place. As you take on this new venture, make sure you are hitting these four aspects in order to guide your website in the right direction. Have a team working on your website? Try using Punchlist to clearly list goals, assign tasks, and seamlessly communicate needs. Sign up for your 14-day trial today! 

Other Posts
Freelance Design Websites for Every Project
September 16, 2021

The freelance design world is hot with talent waiting for your project—you just have to know where to find it. We’ve marked out 10 platforms with freelance designers available for hire. Each one differs in price, client leg-work and expertise. So, jot out your priorities and see which fits your project best! Fiverr Fiverr is [...]


June 29, 2021

Knowing who is working on what is a key part of getting any project done. More and more agencies are using Punchlist as their task board, so being able to assign items to teammates or even your clients is a key feature. Punchlist now allows you to assign a piece of feedback to a teammate [...]


Invites with Follow-ups
May 27, 2021

A lot of our product strategy could be summed up as “What are the things project managers hate to do.” If a project manager does an eye roll thinking about all the tedious things they have to do for their project, we want to solve it. This has been our guiding light for new functionality. [...]


Password Protected Projects
February 24, 2021

Recently we added a tiny feature, the ability to set an additional password for your project. Before the project even loads, Punchlist will request the password. We are rolling out more and more security control around your projects, with little features like this one to larger ones designed to give you complete control over who [...]


How to Audit Content Like a Pro in 2021
January 27, 2021

‍Running a content audit can be hard. Knowing how to crush it for your client shouldn’t be. Content audit. There it is again. Creating content is one thing; auditing it is quite another. Regardless if you work for an agency or for yourself, you likely depend on your clients to provide content for you. But [...]


Top 3 Tips When Providing Project Feedback To Your Agency
December 22, 2020

At Punchlist, communication is one of our top values. It’s the entire premise behind what we do! We believe communication lays the foundation for any business, project, or relationship in general. It’s a known fact that communication can get complicated when you don’t have the person right in front of you. We have all misread [...]


Your Pre-Launch Checklist!
December 21, 2020

We all know the pressure that comes when it’s finally time to launch a website. With all the complexities, we can often catch ourselves thinking of all the things that could go wrong. No one wants to experience the frustration of grammatical errors or a failed capture form. That’s why we created our Pre-Launch essential [...]


Six Ways To Set Client Boundaries
November 13, 2020

Just like all relationships, partnerships with clients require boundaries. We all want to strive to go above and beyond for our clients, but it is necessary that the line does not blur into something problematic. We see too often businesses being taken advantage of out of fear of upsetting or losing a client. Setting clear [...]


5 Best Practices When Communicating With Clients
October 1, 2020

We’ve all been there – you feel like you are running in circles with a client, and you’re at a loss for how you can better explain your thought process. The constant back and forth can take up tons of time, and create plenty of unnecessary frustration. Some misunderstandings can even lead to losing the [...]


Punchlist gathers all of your design & content feedback — in one place

Try Punchlist for Free